Introduction to Social Media

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by New Horizons Nigeria



This course covers the path of becoming a social media strategist. Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.

Chapter 1:   Chapter 1

Chapter 2:   Chapter 2

Chapter 3:   Chapter 7

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